Introduction to Advertising & Promotion: An Integrated Marketing Communications Perspective

Introduction to Advertising & Promotion: An Integrated Marketing Communications Perspective (ISBN-13: 9780256105162 and ISBN-10: 0256105162), written by authors George E. Belch, Michael A. Belch, was published by Richard D Irwin in 1993. With an overall rating of 4.1 stars, it's a notable title among other Advertising (Marketing & Sales) books. You can easily purchase or rent Introduction to Advertising & Promotion: An Integrated Marketing Communications Perspective (Hardcover) from BooksRun, along with many other new and used Advertising books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.34.