Sell, buy or rent Michael A. Belch textbooks
Advertising and Promotion: An Integrated Marketing Communications Perspective, 10th Edition
by
George E. Belch, Michael A. Belch
ISBN-13: 9780078028977
ISBN-10: 0078028973
Edition: 10th
Publication date: 2014
Publisher:
McGraw-Hill
Format:
Hardcover
1760 pages
Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin Marketing)
by
George Belch, Michael Belch
ISBN-13: 9781259548147
ISBN-10: 1259548147
Edition: 11
Publication date: 2017
Publisher:
McGraw-Hill Education
Format:
Hardcover
896 pages