Sell, buy or rent Michael A. Belch textbooks

Advertising and Promotion: An Integrated Marketing Communications Perspective, 10th Edition

by George E. Belch, Michael A. Belch
ISBN-13: 9780078028977
ISBN-10: 0078028973
Edition: 10th
Publication date: 2014
Publisher: McGraw-Hill
Format: Hardcover 1760 pages

Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin Marketing)

by George Belch, Michael Belch
ISBN-13: 9781259548147
ISBN-10: 1259548147
Edition: 11
Publication date: 2017
Publisher: McGraw-Hill Education
Format: Hardcover 896 pages