Introduction to Advertising and Promotion Management

Introduction to Advertising and Promotion Management (ISBN-13: 9780256079722 and ISBN-10: 0256079722), written by authors George E. Belch, Michael A. Belch, was published by Irwin Professional Publishing in 1990. With an overall rating of 3.8 stars, it's a notable title among other books. You can easily purchase or rent Introduction to Advertising and Promotion Management (Hardcover) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.38.