Luxury Online: Styles, Systems, Strategies
ISBN-13:
9780230555365
ISBN-10:
0230555365
Edition:
2010
Author:
Uché Okonkwo
Publication date:
2010
Publisher:
Palgrave Macmillan
Format:
Hardcover
384 pages
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Book details
ISBN-13:
9780230555365
ISBN-10:
0230555365
Edition:
2010
Author:
Uché Okonkwo
Publication date:
2010
Publisher:
Palgrave Macmillan
Format:
Hardcover
384 pages
Summary
Luxury Online: Styles, Systems, Strategies (ISBN-13: 9780230555365 and ISBN-10: 0230555365), written by authors
Uché Okonkwo, was published by Palgrave Macmillan in 2010.
With an overall rating of 3.6 stars, it's a notable title among other
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Description
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.
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