Childhood and Markets: Infants, Parents and the Business of Child Caring (Studies in Childhood and Youth)
ISBN-13:
9780230284258
ISBN-10:
0230284256
Edition:
1st ed. 2018
Author:
Lydia Martens
Publication date:
2018
Publisher:
Palgrave Macmillan
Format:
Hardcover
292 pages
Category:
Consumer Behavior
,
Marketing & Sales
,
Sociology
,
Religious Studies
,
Children's Studies
,
Social Sciences
,
Marriage & Family
,
Sociology
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Book details
ISBN-13:
9780230284258
ISBN-10:
0230284256
Edition:
1st ed. 2018
Author:
Lydia Martens
Publication date:
2018
Publisher:
Palgrave Macmillan
Format:
Hardcover
292 pages
Category:
Consumer Behavior
,
Marketing & Sales
,
Sociology
,
Religious Studies
,
Children's Studies
,
Social Sciences
,
Marriage & Family
,
Sociology
Summary
Childhood and Markets: Infants, Parents and the Business of Child Caring (Studies in Childhood and Youth) (ISBN-13: 9780230284258 and ISBN-10: 0230284256), written by authors
Lydia Martens, was published by Palgrave Macmillan in 2018.
With an overall rating of 3.5 stars, it's a notable title among other
Consumer Behavior
(Marketing & Sales, Sociology, Religious Studies, Children's Studies, Social Sciences, Marriage & Family, Sociology) books. You can easily purchase or rent Childhood and Markets: Infants, Parents and the Business of Child Caring (Studies in Childhood and Youth) (Hardcover) from BooksRun,
along with many other new and used
Consumer Behavior
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.3.
Description
This book explores how young children and new families are located in the consumer world of affluent societies. The author assesses the way in which the value of infants and monetary value in markets are realized together, and examines how the meanings of childhood are enacted in the practices, narratives and materialities of contemporary markets. These meanings formulate what is important in the care of young children, creating moralities that impact not only on new parents, but also circumscribe the possibilities for monetary value creation. Three main understandings of early childhood - those of love, protection and purification - and their interrelationships are covered, and illustrated with examples including food, feeding tools, nappies, travel systems and toys. The book concludes by re-examining the relationship between adulthood and the cultural value of young children, and by discussing the implications of the ways markets address young children, also examines the realities of older children in consumer culture. Childhood and Markets will be of interest to students and scholars of sociology, childhood studies, anthropology, cultural studies, media studies, business studies and marketing.
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