Consumer Behavior for Marketing Managers

Consumer Behavior for Marketing Managers (ISBN-13: 9780205081202 and ISBN-10: 0205081207), written by authors John A. Quelch, Ian Fenwick, was published by Allyn & Bacon in 1984. With an overall rating of 4.5 stars, it's a notable title among other books. You can easily purchase or rent Consumer Behavior for Marketing Managers (Paperback) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.45.