Global Marketing Management: Cases and Readings
ISBN-13:
9780201539721
ISBN-10:
0201539721
Edition:
Subsequent
Author:
John A. Quelch, Christopher A. Bartlett, Robert D. Buzzell
Publication date:
1995
Publisher:
Addison-Wesley
Format:
Paperback
672 pages
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Book details
ISBN-13:
9780201539721
ISBN-10:
0201539721
Edition:
Subsequent
Author:
John A. Quelch, Christopher A. Bartlett, Robert D. Buzzell
Publication date:
1995
Publisher:
Addison-Wesley
Format:
Paperback
672 pages
Summary
Global Marketing Management: Cases and Readings (ISBN-13: 9780201539721 and ISBN-10: 0201539721), written by authors
John A. Quelch, Christopher A. Bartlett, Robert D. Buzzell, was published by Addison-Wesley in 1995.
With an overall rating of 4.5 stars, it's a notable title among other
books. You can easily purchase or rent Global Marketing Management: Cases and Readings (Paperback) from BooksRun,
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Description
Contents are based on the highly acclaimed Harvard Business School executive seminar on multinational marketing. Paper. DLC: Export marketing Management.
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