Global Marketing Management (4th Edition)
ISBN-13:
9780201350623
ISBN-10:
0201350629
Edition:
Revised
Author:
John A. Quelch, Christopher A. Bartlett
Publication date:
1998
Publisher:
Longman Pub Group
Format:
Paperback
703 pages
FREE US shipping
Book details
ISBN-13:
9780201350623
ISBN-10:
0201350629
Edition:
Revised
Author:
John A. Quelch, Christopher A. Bartlett
Publication date:
1998
Publisher:
Longman Pub Group
Format:
Paperback
703 pages
Summary
Global Marketing Management (4th Edition) (ISBN-13: 9780201350623 and ISBN-10: 0201350629), written by authors
John A. Quelch, Christopher A. Bartlett, was published by Longman Pub Group in 1998.
With an overall rating of 3.5 stars, it's a notable title among other
books. You can easily purchase or rent Global Marketing Management (4th Edition) (Paperback) from BooksRun,
along with many other new and used
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.33.
Description
This book examines business development, business and government relations, and other issues that help the reader translate theoretical concepts into practice. Most of the 36 cases presented are from Harvard Business School.
We would LOVE it if you could help us and other readers by reviewing the book
{user}
{createdAt}
{truncated_title}
{author_block}
by {truncated_author}
