9780137275618-0137275617-Cultural Dimension of International Business, The

Cultural Dimension of International Business, The

ISBN-13: 9780137275618
ISBN-10: 0137275617
Edition: 3rd Edition
Author: Gary P. Ferraro
Publication date: 1997
Publisher: Prentice Hall
Format: Paperback 196 pages
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Book details

ISBN-13: 9780137275618
ISBN-10: 0137275617
Edition: 3rd Edition
Author: Gary P. Ferraro
Publication date: 1997
Publisher: Prentice Hall
Format: Paperback 196 pages

Summary

Cultural Dimension of International Business, The (ISBN-13: 9780137275618 and ISBN-10: 0137275617), written by authors Gary P. Ferraro, was published by Prentice Hall in 1997. With an overall rating of 3.9 stars, it's a notable title among other Negotiating (Business Skills, Management & Leadership) books. You can easily purchase or rent Cultural Dimension of International Business, The (Paperback) from BooksRun, along with many other new and used Negotiating books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.52.

Description

This book will help prepare future American businessmen and women to understand and cope with the cultural dimension of their professions.

This book demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business (making it more effective and humane), and offers a conceptual framework for understanding the cultural dimension of the international business arena. It integrates the anthropological concept of culture into the issues and realities of international business.

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