Tourism: The Business of Travel
ISBN-13:
9780137147298
ISBN-10:
0137147295
Edition:
4
Author:
Roy A. Cook, Joseph J. Marqua, Laura J. Yale
Publication date:
2009
Publisher:
Prentice Hall
Format:
Paperback
414 pages
Category:
Hospitality, Travel & Tourism
,
Industries
FREE US shipping
Book details
ISBN-13:
9780137147298
ISBN-10:
0137147295
Edition:
4
Author:
Roy A. Cook, Joseph J. Marqua, Laura J. Yale
Publication date:
2009
Publisher:
Prentice Hall
Format:
Paperback
414 pages
Category:
Hospitality, Travel & Tourism
,
Industries
Summary
Tourism: The Business of Travel (ISBN-13: 9780137147298 and ISBN-10: 0137147295), written by authors
Roy A. Cook, Joseph J. Marqua, Laura J. Yale, was published by Prentice Hall in 2009.
With an overall rating of 4.2 stars, it's a notable title among other
Hospitality, Travel & Tourism
(Industries) books. You can easily purchase or rent Tourism: The Business of Travel (Paperback) from BooksRun,
along with many other new and used
Hospitality, Travel & Tourism
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.3.
Description
Written in a conversational style, this book views the industry from a business perspective—examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes new chapters on technological innovations and sustainability issues and offers a view of today's tourism industry that is as interesting and multi-faceted as the field itself.
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