Essentials of Marketing Research: A Hands-On Orientation
ISBN-13:
9780137066735
ISBN-10:
0137066732
Edition:
1
Author:
Naresh Malhotra
Publication date:
2014
Publisher:
Pearson
Format:
Paperback
432 pages
Category:
Marketing
,
Marketing & Sales
FREE US shipping
on ALL non-marketplace orders
Rent
35 days
Due Jun 08, 2024
35 days
from $13.63
USD
Buy Used
from $6.31
USD
Marketplace
from $5.92
USD
Marketplace offers
Seller
Condition
Note
Seller
Condition
Used - Acceptable
Slight Damage. Damage doesn't affect readability. Damages include slight binding issues, possible water marks, tattered covers, etc. If you aren't satisfied, return for an item price refund. May contain marks and or highlighting. Used items are NOT guaranteed to include components, i.e. CDs, Access codes, etc. Ships from our Kentucky facility. Ships same day if ordered before 1 PM EST, Monday - Friday. Contact us with any questions!
Seller
Condition
Used - Good
May contain highlighting/underlining/notes/etc. May have used stickers on cover. Access codes and supplements are not guaranteed to be included with used books. 15 This is a TEACHER'S EDITION copy. The cover and binding differ from the standard version, but the content is the same.
Book details
ISBN-13:
9780137066735
ISBN-10:
0137066732
Edition:
1
Author:
Naresh Malhotra
Publication date:
2014
Publisher:
Pearson
Format:
Paperback
432 pages
Category:
Marketing
,
Marketing & Sales
Summary
Essentials of Marketing Research: A Hands-On Orientation (ISBN-13: 9780137066735 and ISBN-10: 0137066732), written by authors
Naresh Malhotra, was published by Pearson in 2014.
With an overall rating of 4.4 stars, it's a notable title among other
Marketing
(Marketing & Sales) books. You can easily purchase or rent Essentials of Marketing Research: A Hands-On Orientation (Paperback, Used) from BooksRun,
along with many other new and used
Marketing
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $1.35.
Description
For courses in Marketing Research at two- and four-year colleges and universities
An engaging, do-it-yourself approach to marketing research
Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles–Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation–author Naresh Malhotra covers concepts at an elementary level, deemphasizing statistics and formulas. Sensitive to the needs of today’s undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world.
This text provides a better teaching and learning experience–for you and your students. It will help you to:
• Give students a framework for understanding: A clear framework helps students grasp marketing research principles, as well as the relationship between marketing research and management.
• Emphasize practical applications: A do-it-yourself approach and detailed real-world cases let students see how marketing research is actually conducted.
• Foster interest through contemporary content: Current examples and an emphasis on online market research and social media helps students understand the relevance of course material.
• Enable student success via learning aids: Various tools, throughout the text and at the end of each chapter, support students as they learn and review.
An engaging, do-it-yourself approach to marketing research
Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles–Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation–author Naresh Malhotra covers concepts at an elementary level, deemphasizing statistics and formulas. Sensitive to the needs of today’s undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world.
This text provides a better teaching and learning experience–for you and your students. It will help you to:
• Give students a framework for understanding: A clear framework helps students grasp marketing research principles, as well as the relationship between marketing research and management.
• Emphasize practical applications: A do-it-yourself approach and detailed real-world cases let students see how marketing research is actually conducted.
• Foster interest through contemporary content: Current examples and an emphasis on online market research and social media helps students understand the relevance of course material.
• Enable student success via learning aids: Various tools, throughout the text and at the end of each chapter, support students as they learn and review.
We would LOVE it if you could help us and other readers by reviewing the book
Book review
Congratulations! We have received your book review.
{user}
{createdAt}
by {truncated_author}