Analytics for Customer Insights: A Non-Technical Introduction
ISBN-13:
9780920219522
ISBN-10:
0920219527
Author:
Chuck Chakrapani PhD
Publication date:
2018
Publisher:
Standard Research Systems
Format:
Paperback
122 pages
Category:
Marketing
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9780920219522
ISBN-10:
0920219527
Author:
Chuck Chakrapani PhD
Publication date:
2018
Publisher:
Standard Research Systems
Format:
Paperback
122 pages
Category:
Marketing
,
Marketing & Sales
Summary
Analytics for Customer Insights: A Non-Technical Introduction (ISBN-13: 9780920219522 and ISBN-10: 0920219527), written by authors
Chuck Chakrapani PhD, was published by Standard Research Systems in 2018.
With an overall rating of 3.6 stars, it's a notable title among other
Marketing
(Marketing & Sales) books. You can easily purchase or rent Analytics for Customer Insights: A Non-Technical Introduction (Paperback) from BooksRun,
along with many other new and used
Marketing
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.75.
Description
This book is a quick an easy introduction to the techniques used in marketing research. Using no mathematics or formulas, this book explains all major analytic techniques used in marketing research. The techniques explained in this book include: * Factor Analysis * Discriminant Analysis * Boosting * Logistic Regression * Turf Analysis * Regression Analysis * Price Sensitivity Meter * Random Forest * MaxDiff * Decision Trees * Perceptual Mapping * Structural Equation (SEM) * Cluster Analysis * Conjoint Analysis * Support Vector Machines * Naive Bayes * Path Analysis * Artificial Neural Network
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