Business to Business Marketing
ISBN-13:
9780136058281
ISBN-10:
0136058280
Edition:
1
Author:
Waldemar Pfoertsch, Robert Vitale, Joseph Giglierano
Publication date:
2010
Publisher:
Pearson
Format:
Paperback
552 pages
Category:
Marketing
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9780136058281
ISBN-10:
0136058280
Edition:
1
Author:
Waldemar Pfoertsch, Robert Vitale, Joseph Giglierano
Publication date:
2010
Publisher:
Pearson
Format:
Paperback
552 pages
Category:
Marketing
,
Marketing & Sales
Summary
Business to Business Marketing (ISBN-13: 9780136058281 and ISBN-10: 0136058280), written by authors
Waldemar Pfoertsch, Robert Vitale, Joseph Giglierano, was published by Pearson in 2010.
With an overall rating of 4.5 stars, it's a notable title among other
Marketing
(Marketing & Sales) books. You can easily purchase or rent Business to Business Marketing (Paperback) from BooksRun,
along with many other new and used
Marketing
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.62.
Description
A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace.
Written from a highly practical perspective, Business to Business Marketing aims to help readers with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that readers need to know.
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