9780135209844-0135209846-Marketing for Hospitality and Tourism [RENTAL EDITION]

Marketing for Hospitality and Tourism [RENTAL EDITION]

ISBN-13: 9780135209844
ISBN-10: 0135209846
Edition: 8
Author: Philip T. Kotler, John T. Bowen, James Makens Ph.D., Seyhmus Baloglu
Publication date: 2020
Publisher: Pearson
Format: Paperback 688 pages
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ISBN-13: 9780135209844
ISBN-10: 0135209846
Edition: 8
Author: Philip T. Kotler, John T. Bowen, James Makens Ph.D., Seyhmus Baloglu
Publication date: 2020
Publisher: Pearson
Format: Paperback 688 pages

Summary

Marketing for Hospitality and Tourism [RENTAL EDITION] (ISBN-13: 9780135209844 and ISBN-10: 0135209846), written by authors Philip T. Kotler, John T. Bowen, James Makens Ph.D., Seyhmus Baloglu, was published by Pearson in 2020. With an overall rating of 3.6 stars, it's a notable title among other Hospitality, Travel & Tourism (Industries) books. You can easily purchase or rent Marketing for Hospitality and Tourism [RENTAL EDITION] (Paperback, Used) from BooksRun, along with many other new and used Hospitality, Travel & Tourism books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $48.92.

Description

Marketing for Hospitality and Tourism is the definitive source for hospitality and tourism marketing worldwide. The best-selling authors, who are leading educators in hospitality and tourism, deliver a work grounded in theory and research. Filled with industry examples, the text explores each area of marketing for hospitality and travel and applies theoretical concepts to real-world examples and cases. The 8th Edition features a new, engaging digital marketing chapter with current applications and all-new in-class exercises, case studies, and industry examples.

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