Services Marketing: People, Technology, Strategy, Canadian Edition
ISBN-13:
9780131879287
ISBN-10:
0131879286
Edition:
1
Author:
Jochen Wirtz, Christopher Lovelock, Harvir Singh Bansal
Publication date:
2007
Publisher:
Pearson Education Canada
Format:
Paperback
672 pages
FREE US shipping
Book details
ISBN-13:
9780131879287
ISBN-10:
0131879286
Edition:
1
Author:
Jochen Wirtz, Christopher Lovelock, Harvir Singh Bansal
Publication date:
2007
Publisher:
Pearson Education Canada
Format:
Paperback
672 pages
Summary
Services Marketing: People, Technology, Strategy, Canadian Edition (ISBN-13: 9780131879287 and ISBN-10: 0131879286), written by authors
Jochen Wirtz, Christopher Lovelock, Harvir Singh Bansal, was published by Pearson Education Canada in 2007.
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Description
Focusing on applications and practical training, this first Canadian edition demonstrates how to develop successful marketing strategies using Canadian examples and cases. Exploring concepts and techniques for an exceptionally broad range of service categories and industries, the text reinforces management applications with boxed features highlighting provocative research and profiles from Canada's service-based economy.
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