Services Marketing (5th Edition)
ISBN-13:
9780073380933
ISBN-10:
0073380938
Edition:
5
Author:
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
Publication date:
2008
Publisher:
McGraw-Hill/Irwin
Format:
Hardcover
736 pages
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Book details
ISBN-13:
9780073380933
ISBN-10:
0073380938
Edition:
5
Author:
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
Publication date:
2008
Publisher:
McGraw-Hill/Irwin
Format:
Hardcover
736 pages
Summary
Services Marketing (5th Edition) (ISBN-13: 9780073380933 and ISBN-10: 0073380938), written by authors
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler, was published by McGraw-Hill/Irwin in 2008.
With an overall rating of 3.8 stars, it's a notable title among other
Service
(Industries, Systems & Planning, Management & Leadership, Advertising, Marketing & Sales, Marketing, Customer Relations, Processes & Infrastructure) books. You can easily purchase or rent Services Marketing (5th Edition) (Hardcover) from BooksRun,
along with many other new and used
Service
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.5.
Description
Services Marketing, 5/e, recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book’s content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through service are included in the fifth edition.
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