Study Guide to Accompany Marketing 7th
ISBN-13:
9780072469011
ISBN-10:
0072469013
Edition:
7th Edition
Author:
William Rudelius, Roger A. Kerin, Steven W. Hartley, Eric Berkowirz, William Carner
Publication date:
2002
Publisher:
McGraw-Hill Publishing Co.
Format:
Paperback
384 pages
FREE US shipping
Book details
ISBN-13:
9780072469011
ISBN-10:
0072469013
Edition:
7th Edition
Author:
William Rudelius, Roger A. Kerin, Steven W. Hartley, Eric Berkowirz, William Carner
Publication date:
2002
Publisher:
McGraw-Hill Publishing Co.
Format:
Paperback
384 pages
Summary
Study Guide to Accompany Marketing 7th (ISBN-13: 9780072469011 and ISBN-10: 0072469013), written by authors
William Rudelius, Roger A. Kerin, Steven W. Hartley, Eric Berkowirz, William Carner, was published by McGraw-Hill Publishing Co. in 2002.
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Description
The Study Guide enables the students to learn and apply marketing principles instead of simply memorizing facts for an examination. The Study Guide includes chapter outlines for student note-taking, sample tests, critical thinking questions, and flash cards.
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