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Study Guide to Accompany Marketing 7th
by
Roger A. Kerin, William Rudelius, Steven W. Hartley, Eric Berkowirz, William Carner
ISBN-13: 9780072469011
ISBN-10: 0072469013
Edition: 7th Edition
Publication date: 2002
Publisher:
McGraw-Hill Publishing Co.
Format:
Paperback
384 pages