9780072410631-0072410639-Business Marketing: Connecting Strategy, Relationships, and Learning

Business Marketing: Connecting Strategy, Relationships, and Learning

ISBN-13: 9780072410631
ISBN-10: 0072410639
Edition: 2nd
Author: John Tanner, John F. Tanner, F.Robert Dwyer
Publication date: 2001
Publisher: McGraw-Hill/Irwin
Format: Hardcover 736 pages
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Book details

ISBN-13: 9780072410631
ISBN-10: 0072410639
Edition: 2nd
Author: John Tanner, John F. Tanner, F.Robert Dwyer
Publication date: 2001
Publisher: McGraw-Hill/Irwin
Format: Hardcover 736 pages

Summary

Business Marketing: Connecting Strategy, Relationships, and Learning (ISBN-13: 9780072410631 and ISBN-10: 0072410639), written by authors John Tanner, John F. Tanner, F.Robert Dwyer, was published by McGraw-Hill/Irwin in 2001. With an overall rating of 4.3 stars, it's a notable title among other books. You can easily purchase or rent Business Marketing: Connecting Strategy, Relationships, and Learning (Hardcover) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.3.

Description

This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.

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