9780071395212-0071395210-The Successful Marketing Plan : A Disciplined and Comprehensive Approach

The Successful Marketing Plan : A Disciplined and Comprehensive Approach

ISBN-13: 9780071395212
ISBN-10: 0071395210
Edition: 3
Author: Scott Cooper, Roman Hiebing
Publication date: 2003
Publisher: McGraw-Hill
Format: Paperback 576 pages
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Book details

ISBN-13: 9780071395212
ISBN-10: 0071395210
Edition: 3
Author: Scott Cooper, Roman Hiebing
Publication date: 2003
Publisher: McGraw-Hill
Format: Paperback 576 pages

Summary

The Successful Marketing Plan : A Disciplined and Comprehensive Approach (ISBN-13: 9780071395212 and ISBN-10: 0071395210), written by authors Scott Cooper, Roman Hiebing, was published by McGraw-Hill in 2003. With an overall rating of 4.0 stars, it's a notable title among other books. You can easily purchase or rent The Successful Marketing Plan : A Disciplined and Comprehensive Approach (Paperback) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.38.

Description

This new edition of The Successful Marketing Plan details an easy-to-follow and completely updated methodology for creating a results-focused, customer-driven marketing plan. Internet marketing issues and challenges receive much greater attention, including an entirely new chapter as well as seamless integration throughout the text.

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