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The Successful Marketing Plan : A Disciplined and Comprehensive Approach

by Roman Hiebing, Scott Cooper
ISBN-13: 9780071395212
ISBN-10: 0071395210
Edition: 3
Publication date: 2003
Publisher: McGraw-Hill
Format: Paperback 576 pages

The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th Edition

by Roman Hiebing
ISBN-13: 9780071745574
ISBN-10: 0071745572
Edition: 4
Publication date: 2011
Publisher: McGraw Hill
Format: Paperback 608 pages

The One-Day Marketing Plan : Organizing and Completing a Plan that Works

by Roman G. Hiebing, Scott W. Cooper
ISBN-13: 9780071395229
ISBN-10: 0071395229
Edition: 3
Publication date: 2004
Publisher: McGraw Hill
Format: Paperback 344 pages