Contemporary Advertising and Integrated Marketing Communications, 14th Edition

Contemporary Advertising and Integrated Marketing Communications, 14th Edition (ISBN-13: 9780071318389 and ISBN-10: 0071318380), written by authors William F. Arens, was published by McGraw-Hill Higher Education in 2012. With an overall rating of 3.9 stars, it's a notable title among other books. You can easily purchase or rent Contemporary Advertising and Integrated Marketing Communications, 14th Edition (Paperback) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.45.