Public Relations: A Values-Driven Approach -- Books a la Carte (6th Edition)
ISBN-13:
9780205897766
ISBN-10:
0205897762
Edition:
6
Author:
David W. Guth, Charles Marsh Ph.D.
Publication date:
2016
Publisher:
Pearson
Format:
Loose Leaf
384 pages
Category:
Public Relations
,
Marketing & Sales
,
Social Sciences
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Book details
ISBN-13:
9780205897766
ISBN-10:
0205897762
Edition:
6
Author:
David W. Guth, Charles Marsh Ph.D.
Publication date:
2016
Publisher:
Pearson
Format:
Loose Leaf
384 pages
Category:
Public Relations
,
Marketing & Sales
,
Social Sciences
Summary
Public Relations: A Values-Driven Approach -- Books a la Carte (6th Edition) (ISBN-13: 9780205897766 and ISBN-10: 0205897762), written by authors
David W. Guth, Charles Marsh Ph.D., was published by Pearson in 2016.
With an overall rating of 4.3 stars, it's a notable title among other
Public Relations
(Marketing & Sales, Social Sciences) books. You can easily purchase or rent Public Relations: A Values-Driven Approach -- Books a la Carte (6th Edition) (Loose Leaf) from BooksRun,
along with many other new and used
Public Relations
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $12.45.
Description
For courses in Introduction to Public Relations
An introduction to Public Relations that focuses on ethical, productive relationships with strategic constituencies
Public Relations: A Values-Driven Approach introduces students to public relations, defined as the management of relationships between an organization and the publics important to its success. Authors David Guth and Charles Marsh outline the profession’s common issues, trends, and techniques, and help students to place the profession within the context of its role in the conduct of a civil society. In order to help students understand the contemporary state of the field, the Sixth Edition offers the most up-to-date statistics, the latest research, and the most current examples of public relations practice.
NOTE: This ISBN is for a Pearson Books a la Carte edition: a convenient, three-hole-punched, loose-leaf text. In addition to the flexibility offered by this format, Books a la Carte editions offer students great value, as they cost significantly less than a bound textbook.
Public Relations: A Values-Driven Approach, Sixth Edition is also available via Revel™, an interactive learning environment that enables students to read, practice, and study in one continuous experience.
An introduction to Public Relations that focuses on ethical, productive relationships with strategic constituencies
Public Relations: A Values-Driven Approach introduces students to public relations, defined as the management of relationships between an organization and the publics important to its success. Authors David Guth and Charles Marsh outline the profession’s common issues, trends, and techniques, and help students to place the profession within the context of its role in the conduct of a civil society. In order to help students understand the contemporary state of the field, the Sixth Edition offers the most up-to-date statistics, the latest research, and the most current examples of public relations practice.
NOTE: This ISBN is for a Pearson Books a la Carte edition: a convenient, three-hole-punched, loose-leaf text. In addition to the flexibility offered by this format, Books a la Carte editions offer students great value, as they cost significantly less than a bound textbook.
Public Relations: A Values-Driven Approach, Sixth Edition is also available via Revel™, an interactive learning environment that enables students to read, practice, and study in one continuous experience.
You can also purchase a loose-leaf print reference to complement Revel Public Relations: A Values-Driven Approach . This is optional.
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