Marketing Management: A Strategic Decision-making Approach

Marketing Management: A Strategic Decision-making Approach (ISBN-13: 9780071101097 and ISBN-10: 0071101098), written by authors John Mullins, Harper W. Boyd, Orville C. Walker, was published by McGraw-Hill College in 2006. With an overall rating of 4.3 stars, it's a notable title among other books. You can easily purchase or rent Marketing Management: A Strategic Decision-making Approach (Paperback) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.42.