Services Marketing
ISBN-13:
9780071086967
ISBN-10:
007108696X
Edition:
Sixth
Author:
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
Publication date:
2012
Publisher:
McGraw Hill Higher Education
Format:
Paperback
704 pages
FREE US shipping
Book details
ISBN-13:
9780071086967
ISBN-10:
007108696X
Edition:
Sixth
Author:
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
Publication date:
2012
Publisher:
McGraw Hill Higher Education
Format:
Paperback
704 pages
Summary
Services Marketing (ISBN-13: 9780071086967 and ISBN-10: 007108696X), written by authors
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, was published by McGraw Hill Higher Education in 2012.
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Description
"Services Marketing" recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through service are included in the fifth edition.
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