Services marketing: An Active Learning Resource Guide

Services marketing: An Active Learning Resource Guide (ISBN-13: 9780070782518 and ISBN-10: 0070782512), written by authors Valarie A. Zeithaml, Mary Jo Bitner, Lauren K. Wright, was published by McGraw Hill Higher Education in 1996. With an overall rating of 3.5 stars, it's a notable title among other books. You can easily purchase or rent Services marketing: An Active Learning Resource Guide (Paperback) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.41.