9780062125699-0062125699-Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers

Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers

3.7 Rate this book
ISBN-13: 9780062125699
ISBN-10: 0062125699
Edition: 3/17/13
Author: Jan Chipchase, Simon Steinhardt
Publication date: 2013
Publisher: Harper Business
Format: Hardcover 256 pages
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Book details

ISBN-13: 9780062125699
ISBN-10: 0062125699
Edition: 3/17/13
Author: Jan Chipchase, Simon Steinhardt
Publication date: 2013
Publisher: Harper Business
Format: Hardcover 256 pages

Summary

Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers (ISBN-13: 9780062125699 and ISBN-10: 0062125699), written by authors Jan Chipchase, Simon Steinhardt, was published by Harper Business in 2013. With an overall rating of 3.7 stars, it's a notable title among other Industrial & Product Design (Decorative Arts & Design, Consumer Behavior, Marketing & Sales, Sociology) books. You can easily purchase or rent Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers (Hardcover) from BooksRun, along with many other new and used Industrial & Product Design books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.5.

Description

Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.

Chipchase, named by Fortune as “one of the 50 smartest people in tech,” has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying decisions.

Future-focused and provocative, Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers illuminates exactly what drives consumers to make the choices they do, and demonstrates how all types of businesses can learn to see—and capitalize upon—what is hidden in plain sight today to create businesses tomorrow.

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