9780060084745-006008474X-Blockbusters: The Five Keys to Developing GREAT New Products

Blockbusters: The Five Keys to Developing GREAT New Products

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ISBN-13: 9780060084745
ISBN-10: 006008474X
Edition: Reprint
Author: Richard R. Reilly, Gary S Lynn
Publication date: 2003
Publisher: Harper Paperbacks
Format: Paperback 272 pages
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Book details

ISBN-13: 9780060084745
ISBN-10: 006008474X
Edition: Reprint
Author: Richard R. Reilly, Gary S Lynn
Publication date: 2003
Publisher: Harper Paperbacks
Format: Paperback 272 pages

Summary

Blockbusters: The Five Keys to Developing GREAT New Products (ISBN-13: 9780060084745 and ISBN-10: 006008474X), written by authors Richard R. Reilly, Gary S Lynn, was published by Harper Paperbacks in 2003. With an overall rating of 4.0 stars, it's a notable title among other Motivation & Self-Improvement (Business Culture, Economics, Leadership & Motivation, Management & Leadership, Management, Motivational, Advertising, Marketing & Sales, Public Relations) books. You can easily purchase or rent Blockbusters: The Five Keys to Developing GREAT New Products (Paperback) from BooksRun, along with many other new and used Motivation & Self-Improvement books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.06.

Description

What Makes a BLOCKBUSTER?

More than half of all new products fail in the marketplace. But companies can dramatically improve their odds of success by implementing five key practices -- all within their control. Drs.Gary Lynn and Richard Reilly share the results of a ten-year research study illustrated by the inside stories of nearly fifty of the most successful products ever created.

Lynn and Reilly explain the five keys for companies wishing to develop the next blockbuster. Without these crucial elements a blockbuster new product is virtually impossible:

Compelling Product Vision • Product Improvisation • Information Exchange• Senior Management Commitment • Teamwork

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