9789811088179-9811088179-Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful (Management for Professionals)

Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful (Management for Professionals)

ISBN-13: 9789811088179
ISBN-10: 9811088179
Edition: 1st ed. 2018
Author: Dolnicar, Sara, Grün, Bettina, Leisch, Friedrich
Publication date: 2018
Publisher: Springer
Format: Hardcover 345 pages
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Book details

ISBN-13: 9789811088179
ISBN-10: 9811088179
Edition: 1st ed. 2018
Author: Dolnicar, Sara, Grün, Bettina, Leisch, Friedrich
Publication date: 2018
Publisher: Springer
Format: Hardcover 345 pages

Summary

Acknowledged authors Dolnicar, Sara, Grün, Bettina, Leisch, Friedrich wrote Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful (Management for Professionals) comprising 345 pages back in 2018. Textbook and eTextbook are published under ISBN 9811088179 and 9789811088179. Since then Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful (Management for Professionals) textbook was available to sell back to BooksRun online for the top buyback price or rent at the marketplace.

Description

This book is published open access under a CC BY 4.0 license.

This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including an approach to exploring data structure and choosing a suitable number of market segments, and a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier.

The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.

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