9781138064164-1138064165-Gender, Branding, and the Modern Music Industry

Gender, Branding, and the Modern Music Industry

ISBN-13: 9781138064164
ISBN-10: 1138064165
Edition: 2
Author: Lieb, Kristin
Publication date: 2018
Publisher: Routledge
Format: Paperback 294 pages
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Book details

ISBN-13: 9781138064164
ISBN-10: 1138064165
Edition: 2
Author: Lieb, Kristin
Publication date: 2018
Publisher: Routledge
Format: Paperback 294 pages

Summary

Acknowledged authors Lieb, Kristin wrote Gender, Branding, and the Modern Music Industry comprising 294 pages back in 2018. Textbook and eTextbook are published under ISBN 1138064165 and 9781138064164. Since then Gender, Branding, and the Modern Music Industry textbook was available to sell back to BooksRun online for the top buyback price of $ 2.00 or rent at the marketplace.

Description

Gender, Branding, and the Modern Music Industry combines interview data with music industry professionals with theoretical frameworks from sociology, mass communication, and marketing to explain and explore the gender differences female artists experience.

This book provides a rare lens on the rigid packaging process that transforms female artists of various genres into female pop stars. Stars―and the industry power brokers who make their fortunes―have learned to prioritize sexual attractiveness over talent as they fight a crowded field for movie deals, magazine covers, and fashion lines, let alone record deals. This focus on the female pop star’s body as her core asset has resigned many women to being "short term brands," positioned to earn as much money as possible before burning out or aging ungracefully. This book, which includes interview data from music industry insiders, explores the sociological forces that drive women into these tired representations, and the ramifications for the greater social world.

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