9781138032187-1138032182-Introduction to Market Access for Pharmaceuticals

Introduction to Market Access for Pharmaceuticals

ISBN-13: 9781138032187
ISBN-10: 1138032182
Edition: 1
Publication date: 2017
Publisher: Routledge
Format: Paperback 204 pages
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Book details

ISBN-13: 9781138032187
ISBN-10: 1138032182
Edition: 1
Publication date: 2017
Publisher: Routledge
Format: Paperback 204 pages

Summary

Acknowledged author wrote Introduction to Market Access for Pharmaceuticals comprising 204 pages back in 2017. Textbook and eTextbook are published under ISBN 1138032182 and 9781138032187. Since then Introduction to Market Access for Pharmaceuticals textbook was available to sell back to BooksRun online for the top buyback price or rent at the marketplace.

Description

Market access is the fourth hurdle in the drug development process and the primary driver for global income of any new drug. Without a strategy in place for pricing, showing value for effectiveness and an understanding of the target purchasers’ needs, the drug will fail to reach its intended market value. Introduction to Market Access for Pharmaceuticals is based on an accredited course in this area, taken from the European Market Access University Diploma (EMAUD), and is affiliated with Aix Marseille University.

Key Features:

  • The first guide to market access for pharmaceuticals based on tested teaching materials
  • Addresses both pharmaceutical and vaccine products
  • Includes case studies and scenarios
  • Covers market access consdierations for Western Europe, the USA, Japan and China
  • Explains the impact the changing healthcare market will have on your product
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