Introduction to Market Access for Pharmaceuticals
ISBN-13:
9781138457058
ISBN-10:
1138457051
Edition:
1
Author:
Publication date:
2017
Publisher:
CRC Press
Format:
Hardcover
204 pages
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Book details
ISBN-13:
9781138457058
ISBN-10:
1138457051
Edition:
1
Author:
Publication date:
2017
Publisher:
CRC Press
Format:
Hardcover
204 pages
Summary
Introduction to Market Access for Pharmaceuticals (ISBN-13: 9781138457058 and ISBN-10: 1138457051), written by authors
, was published by CRC Press in 2017.
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Description
Market access is the fourth hurdle in the drug development process and the primary driver for global income of any new drug. Without a strategy in place for pricing, showing value for effectiveness and an understanding of the target purchasers needs, the drug will fail to reach its intended market value. Introduction to Market Access for Pharmaceuticals is based on an accredited course in this area, taken from the European Market Access University Diploma (EMAUD), and is affiliated with Aix Marseille University.
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