Tourism: The Business of Hospitality and Travel (What's New in Culinary & Hospitality)
ISBN-13:
9780134484488
ISBN-10:
0134484487
Edition:
6
Author:
Roy Cook, Cathy Hsu, Lorraine Taylor
Publication date:
2017
Publisher:
Pearson
Format:
Paperback
448 pages
Category:
Hospitality, Travel & Tourism
,
Industries
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May contain highlighting/underlining/notes/etc. May have used stickers on cover. Access codes and supplements are not guaranteed to be included with used books.
Book details
ISBN-13:
9780134484488
ISBN-10:
0134484487
Edition:
6
Author:
Roy Cook, Cathy Hsu, Lorraine Taylor
Publication date:
2017
Publisher:
Pearson
Format:
Paperback
448 pages
Category:
Hospitality, Travel & Tourism
,
Industries
Summary
Tourism: The Business of Hospitality and Travel (What's New in Culinary & Hospitality) (ISBN-13: 9780134484488 and ISBN-10: 0134484487), written by authors
Roy Cook, Cathy Hsu, Lorraine Taylor, was published by Pearson in 2017.
With an overall rating of 3.7 stars, it's a notable title among other
Hospitality, Travel & Tourism
(Industries) books. You can easily purchase or rent Tourism: The Business of Hospitality and Travel (What's New in Culinary & Hospitality) (Paperback) from BooksRun,
along with many other new and used
Hospitality, Travel & Tourism
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $42.8.
Description
A comprehensive, international view of the business of tourism
The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6/e, the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective–examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.We would LOVE it if you could help us and other readers by reviewing the book
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