Marketing for Hospitality and Tourism
Book details
Summary
Description
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing.
Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing.
Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.
Reader reviews
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Using this title for a hospitality course on Service Marketing. It is easy to read, decent organization, with lots of useful examples (many address more current trends and challenges in the industry). My only complaint is it is sometimes the supporting text/content gets in the way of my understanding the main takeaway from the section (so I answer quiz questions incorrectly).
