Marketing for Hospitality and Tourism

ISBN-13: 9780134151922

ISBN-10: 0134151925

Author: Philip T Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu

Edition: 7th Revised edition

Publication date:
2016
Publisher:
Prentice Hall
Format:
Hardcover 688 pages
Category:
Business, Economics, Microeconomics, Marketing
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Summary

Acknowledged author Philip T Kotler wrote Marketing for Hospitality and Tourism comprising 688 pages back in 2016. Textbook and etextbook are published under ISBN 0134151925 and 9780134151922. Since then Marketing for Hospitality and Tourism textbook received total rating of 3.5 stars and was available to sell back to BooksRun online for the top buyback price of $41.81 or rent at the marketplace.


Description

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing.   Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.