9780133594508-0133594505-Hospitality Sales and Marketing with Answer Sheet (AHLEI) (6th Edition) (AHLEI - Hospitality Sales and Marketing)

Hospitality Sales and Marketing with Answer Sheet (AHLEI) (6th Edition) (AHLEI - Hospitality Sales and Marketing)

ISBN-13: 9780133594508
ISBN-10: 0133594505
Edition: 6
Author: American Hotel & Lodging Association, James R. Abbey
Publication date: 2014
Publisher: Educational Institute
Format: Paperback 600 pages
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Book details

ISBN-13: 9780133594508
ISBN-10: 0133594505
Edition: 6
Author: American Hotel & Lodging Association, James R. Abbey
Publication date: 2014
Publisher: Educational Institute
Format: Paperback 600 pages

Summary

Hospitality Sales and Marketing with Answer Sheet (AHLEI) (6th Edition) (AHLEI - Hospitality Sales and Marketing) (ISBN-13: 9780133594508 and ISBN-10: 0133594505), written by authors American Hotel & Lodging Association, James R. Abbey, was published by Educational Institute in 2014. With an overall rating of 3.9 stars, it's a notable title among other Hospitality, Travel & Tourism (Industries, Service, Marketing, Marketing & Sales, Sales & Selling) books. You can easily purchase or rent Hospitality Sales and Marketing with Answer Sheet (AHLEI) (6th Edition) (AHLEI - Hospitality Sales and Marketing) (Paperback) from BooksRun, along with many other new and used Hospitality, Travel & Tourism books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $1.15.

Description

In today's highly-competitive hospitality market, it is essential to have an understanding of sales and marketing. Hospitality Sales and Marketing goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the "four Ps" (price, product, promotion, and place) as they relate to specific market segments, providing a customer-focused perspective. Illustrations and exhibits include industry examples (forms, checklists, advertisements, etc.) that are used by today's industry leaders to effectively market their properties.

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