Business Marketing: Connecting Strategy, Relationships, and Learning
ISBN-13:
9780073529905
ISBN-10:
0073529907
Edition:
4
Author:
John Tanner, F.Robert Dwyer
Publication date:
2008
Publisher:
McGraw-Hill/Irwin
Format:
Hardcover
704 pages
Category:
Management
,
Management & Leadership
,
Marketing
,
Marketing & Sales
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Book details
ISBN-13:
9780073529905
ISBN-10:
0073529907
Edition:
4
Author:
John Tanner, F.Robert Dwyer
Publication date:
2008
Publisher:
McGraw-Hill/Irwin
Format:
Hardcover
704 pages
Category:
Management
,
Management & Leadership
,
Marketing
,
Marketing & Sales
Summary
Business Marketing: Connecting Strategy, Relationships, and Learning (ISBN-13: 9780073529905 and ISBN-10: 0073529907), written by authors
John Tanner, F.Robert Dwyer, was published by McGraw-Hill/Irwin in 2008.
With an overall rating of 3.9 stars, it's a notable title among other
Management
(Management & Leadership, Marketing, Marketing & Sales) books. You can easily purchase or rent Business Marketing: Connecting Strategy, Relationships, and Learning (Hardcover) from BooksRun,
along with many other new and used
Management
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.62.
Description
Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.
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