9780071263436-0071263438-Business Marketing: Connecting Strategy, Relationships, and Learning

Business Marketing: Connecting Strategy, Relationships, and Learning

ISBN-13: 9780071263436
ISBN-10: 0071263438
Edition: 4
Author: F.Robert Dwyer
Publication date: 2008
Publisher: McGraw-Hill
Format: Paperback 736 pages
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Book details

ISBN-13: 9780071263436
ISBN-10: 0071263438
Edition: 4
Author: F.Robert Dwyer
Publication date: 2008
Publisher: McGraw-Hill
Format: Paperback 736 pages

Summary

Business Marketing: Connecting Strategy, Relationships, and Learning (ISBN-13: 9780071263436 and ISBN-10: 0071263438), written by authors F.Robert Dwyer, was published by McGraw-Hill in 2008. With an overall rating of 3.9 stars, it's a notable title among other Advertising (Marketing & Sales) books. You can easily purchase or rent Business Marketing: Connecting Strategy, Relationships, and Learning (Paperback) from BooksRun, along with many other new and used Advertising books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.3.

Description

"Business Marketing", 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.

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