Sell, buy or rent Abbie Griffin textbooks

Marketing Principles and Best Practices (with Access Certificate, Xtra!, and InfoTrac)

by K. Douglas Hoffman, Michael R. Czinkota, Peter R. Dickson, Patrick Dunne, Abbie Griffin
ISBN-13: 9780324200447
ISBN-10: 0324200447
Edition: 3
Publication date: 2004
Publisher: Cengage Learning
Format: Hardcover 640 pages

Marketing: Best Practices

by K. Douglas Hoffman, Michael R. Czinkota, Peter R. Dickson, Patrick Dunne, Abbie Griffin
ISBN-13: 9780030349997
ISBN-10: 0030349990
Edition: 2nd
Publication date: 2002
Publisher: South-Western College Pub
Format: Hardcover 650 pages

The PDMA ToolBook 2 for New Product Development

by Paul Belliveau, Abbie Griffin, Stephen Somermeyer
ISBN-13: 9780471479413
ISBN-10: 0471479411
Edition: 1
Publication date: 2004
Publisher: Wiley
Format: Hardcover 576 pages

Design Thinking: New Product Development Essentials from the PDMA

by Michael G. Luchs, Scott Swan, Abbie Griffin
ISBN-13: 9781118971802
ISBN-10: 1118971809
Edition: 1
Publication date: 2015
Publisher: Wiley-Blackwell
Format: Hardcover 464 pages

Serial Innovators: How Individuals Create and Deliver Breakthrough Innovations in Mature Firms

by Abbie Griffin
ISBN-13: 9780804775977
ISBN-10: 0804775974
Edition: 1
Publication date: 2012
Publisher: Stanford University Press
Format: Hardcover 235 pages

The PDMA ToolBook 3 for New Product Development

by Abbie Griffin, Stephen Somermeyer
ISBN-13: 9780470089231
ISBN-10: 0470089237
Edition: 1
Publication date: 2007
Publisher: Wiley
Format: Hardcover 544 pages

Open Innovation: New Product Development Essentials from the Pdma

by Abbie Griffin, Charles H Noble, Serdar S Durmusoglu
ISBN-13: 9781118770771
ISBN-10: 1118770773
Edition: 1
Publication date: 2014
Publisher: Wiley
Format: Hardcover 361 pages

Leveraging Constraints for Innovation: New Product Development Essentials from the PDMA

by Sebastian Gurtner, Jelena Spanjol, Abbie Griffin
ISBN-13: 9781119389309
ISBN-10: 1119389305
Edition: 1
Publication date: 2018
Publisher: Wiley
Format: Hardcover 208 pages

How to Conduct an Effective Peer Review (How To Guides)

by Gloria Barczak, Abbie Griffin
ISBN-13: 9781803927527
ISBN-10: 1803927526
Publication date: 2022
Publisher: Edward Elgar Publishing
Format: Paperback 200 pages

The PDMA Handbook of New Product Development

by Milton D. Rosenau, Abbie Griffin, George A. Castellion, Ned F. Anschuetz
ISBN-13: 9780471141891
ISBN-10: 0471141895
Edition: 1
Publication date: 1996
Publisher: Wiley
Format: Hardcover 656 pages