Modern Competitive Strategy
ISBN-13:
9789814636292
ISBN-10:
9814636290
Edition:
4th edition
Author:
Walker, Tammy Madsen
Publication date:
2015
Publisher:
MCGRAW-HILL
Format:
Paperback
352 pages
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Book details
ISBN-13:
9789814636292
ISBN-10:
9814636290
Edition:
4th edition
Author:
Walker, Tammy Madsen
Publication date:
2015
Publisher:
MCGRAW-HILL
Format:
Paperback
352 pages
Summary
Modern Competitive Strategy (ISBN-13: 9789814636292 and ISBN-10: 9814636290), written by authors
Walker, Tammy Madsen, was published by MCGRAW-HILL in 2015.
With an overall rating of 3.5 stars, it's a notable title among other
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Description
Modern Competitive Strategy, 4e focuses on what makes firms successful over time, ultimately within industries that are global in scope. It is meant to be comprehensive yet succinct, discipline-based yet practical, highly general yet applicable to currently emerging industries - all of this, we hope, without sacrificing quality of content or style. It is intended to be appropriate for teaching at all levels―undergraduate, MBA, and EMBA - and to be understandable to students both with and without business experience. To this end, it serves as a relatively complete introduction to strategy as an academic and practical discipline. Furthermore, it is flexible in its fit to course length - module, quarter, or semester.
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