9789400793231-9400793235-Consumer Demographics and Behaviour: Markets are People (The Springer Series on Demographic Methods and Population Analysis, 30)

Consumer Demographics and Behaviour: Markets are People (The Springer Series on Demographic Methods and Population Analysis, 30)

ISBN-13: 9789400793231
ISBN-10: 9400793235
Edition: 2012
Author: David A. Swanson, Jo. M. Martins, Farhat Yusuf
Publication date: 2014
Publisher: Springer
Format: Paperback 236 pages
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Book details

ISBN-13: 9789400793231
ISBN-10: 9400793235
Edition: 2012
Author: David A. Swanson, Jo. M. Martins, Farhat Yusuf
Publication date: 2014
Publisher: Springer
Format: Paperback 236 pages

Summary

Consumer Demographics and Behaviour: Markets are People (The Springer Series on Demographic Methods and Population Analysis, 30) (ISBN-13: 9789400793231 and ISBN-10: 9400793235), written by authors David A. Swanson, Jo. M. Martins, Farhat Yusuf, was published by Springer in 2014. With an overall rating of 4.0 stars, it's a notable title among other books. You can easily purchase or rent Consumer Demographics and Behaviour: Markets are People (The Springer Series on Demographic Methods and Population Analysis, 30) (Paperback) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.3.

Description

This book presents a range of views on consumer behaviour, showing how demographic perspectives enhance these perspectives. Includes tools for assessment of population characteristics as determinants of market size, composition and potential for many products.

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