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The Digital Metrics Field Guide: The Definitive Reference for Brands Using the Web, Social Media, Mobile Media, or Email
ISBN-13:
9789063693770
ISBN-10:
906369377X
Author:
Stephen D. Rappaport
Publication date:
2015
Publisher:
Laurence King Publishing
Format:
Paperback
320 pages
FREE US shipping
Book details
ISBN-13:
9789063693770
ISBN-10:
906369377X
Author:
Stephen D. Rappaport
Publication date:
2015
Publisher:
Laurence King Publishing
Format:
Paperback
320 pages
Summary
The Digital Metrics Field Guide: The Definitive Reference for Brands Using the Web, Social Media, Mobile Media, or Email (ISBN-13: 9789063693770 and ISBN-10: 906369377X), written by authors
Stephen D. Rappaport, was published by Laurence King Publishing in 2015.
With an overall rating of 3.8 stars, it's a notable title among other
Design History & Criticism
(Decorative Arts & Design, Industrial & Product Design, Media & Communications, Industries, E-Commerce, Processes & Infrastructure, Communications, Business Skills, Web Marketing, Web Development & Design) books. You can easily purchase or rent The Digital Metrics Field Guide: The Definitive Reference for Brands Using the Web, Social Media, Mobile Media, or Email (Paperback) from BooksRun,
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Design History & Criticism
books
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Description
Every brand gets performance reports of their online, social, and mobile marketing communications efforts. Yet many brands are unsure about their measurement and want to become more confident. They want to know what metrics are available, what is known about them, how to select them, and how to analyze and report them in ways that help them understand the impact of their digital communication. This book is the go-to source for understanding digital metrics. Published in association with the American Advertising Research Foundation (ARF).
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