Advertising and Chinese Society: Impacts and Issues
ISBN-13:
9788763002271
ISBN-10:
8763002272
Author:
Hong Cheng, Kara Chan
Publication date:
2009
Publisher:
CBS Press
Format:
Paperback
315 pages
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Book details
ISBN-13:
9788763002271
ISBN-10:
8763002272
Author:
Hong Cheng, Kara Chan
Publication date:
2009
Publisher:
CBS Press
Format:
Paperback
315 pages
Summary
Advertising and Chinese Society: Impacts and Issues (ISBN-13: 9788763002271 and ISBN-10: 8763002272), written by authors
Hong Cheng, Kara Chan, was published by CBS Press in 2009.
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Description
This book examines the social, psychological, legal, and ethical impact - perceived or proven - that may result from advertising in the booming Chinese market. The book provides readers with an understanding of the two-way relationship between advertising and Chinese society. Major issues addressed include rising consumerism, consumers' attitudes towards advertising and reactions to advertising appeals, cultural messages conveyed in advertisements, gender representations, sex appeal, offensive advertising, advertising law and regulation, advertising to children and adolescents, symbolic meanings of advertisements, public service advertising, and new media advertising and its social impact. Advertising and Chinese Society resorts to a variety of research techniques including content analysis, survey, experiment, semiotic analysis, and secondary data analysis. The book will enhance the sensitivity of scholars and practitioners interested in Chinese advertising and its social ramifications.
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