ESTRATEGIA Y TÁCTICAS DE PRECIOS: Una guía para tomar decisiones rentables
ISBN-13:
9788420535616
ISBN-10:
8420535613
Edition:
3
Author:
Reed K. Holden, Thomas T. Nagle
Publication date:
2002
Publisher:
ALHAMBRA
Format:
Paperback
456 pages
FREE US shipping
Book details
ISBN-13:
9788420535616
ISBN-10:
8420535613
Edition:
3
Author:
Reed K. Holden, Thomas T. Nagle
Publication date:
2002
Publisher:
ALHAMBRA
Format:
Paperback
456 pages
Summary
ESTRATEGIA Y TÁCTICAS DE PRECIOS: Una guía para tomar decisiones rentables (ISBN-13: 9788420535616 and ISBN-10: 8420535613), written by authors
Reed K. Holden, Thomas T. Nagle, was published by ALHAMBRA in 2002.
With an overall rating of 4.2 stars, it's a notable title among other
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Description
El libro mantiene un enfoque integral abarcando los tres pilares básicos de la fijación de precios: Costes, demanda y competencia. De esta manera se ha desarrollado una guía práctica y legible para que el lector aprenda a fijar precios eficazmente.
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