Principles of Marketing, 12th ed., Kotler & Armstrong

Principles of Marketing, 12th ed., Kotler & Armstrong (ISBN-13: 9788120332928 and ISBN-10: 812033292X), written by authors Philip Kotler . Gary Armstrong, was published by Prentice Hall in 2008. With an overall rating of 4.0 stars, it's a notable title among other books. You can easily purchase or rent Principles of Marketing, 12th ed., Kotler & Armstrong (Paperback) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.48.