A shift in consumer research paradigm: - Episodic Reconstruction Method
ISBN-13:
9783844300420
ISBN-10:
3844300422
Author:
M. S. Thomsen, A. Govender, B. L. Jacobsen
Publication date:
2011
Publisher:
LAP LAMBERT Academic Publishing
Format:
Paperback
284 pages
Category:
International Business
FREE US shipping
Book details
ISBN-13:
9783844300420
ISBN-10:
3844300422
Author:
M. S. Thomsen, A. Govender, B. L. Jacobsen
Publication date:
2011
Publisher:
LAP LAMBERT Academic Publishing
Format:
Paperback
284 pages
Category:
International Business
Summary
A shift in consumer research paradigm: - Episodic Reconstruction Method (ISBN-13: 9783844300420 and ISBN-10: 3844300422), written by authors
M. S. Thomsen, A. Govender, B. L. Jacobsen, was published by LAP LAMBERT Academic Publishing in 2011.
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Description
This print endeavours to formulate an alternate research method, drawing inspiration and attributes from the anthropological discipline together with literature on user driven innovation, in order to construct a generic applied research method that is conducive to understanding consumers and discovering their latent demands, all for the purposes of generating innovative new product development ideas for organisations.
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