Sourcing of Services: International Aspects and Complex Categories (Einkauf, Logistik und Supply Chain Management)
ISBN-13:
9783834911902
ISBN-10:
3834911909
Edition:
2008
Author:
Lydia Bals
Publication date:
2008
Publisher:
Gabler Verlag
Format:
Paperback
136 pages
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Book details
ISBN-13:
9783834911902
ISBN-10:
3834911909
Edition:
2008
Author:
Lydia Bals
Publication date:
2008
Publisher:
Gabler Verlag
Format:
Paperback
136 pages
Summary
Sourcing of Services: International Aspects and Complex Categories (Einkauf, Logistik und Supply Chain Management) (ISBN-13: 9783834911902 and ISBN-10: 3834911909), written by authors
Lydia Bals, was published by Gabler Verlag in 2008.
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Description
Lydia Bals identifies different types of offshoring, concluding that the buy option of offshore outsourcing versus hybrid or make options is directly related to purchasing. Her in-depth analysis specifically focuses on the sourcing of marketing services. In this context, the investigations of purchasing/marketing integration provide a conceptual model of barriers to purchasing involvement in sourcing of services. Moreover, she seeks to shed light on issues of providing incentives for advertising agencies from an agency theory perspective.
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