9783662519813-366251981X-A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics (Springer Texts in Business and Economics)

A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics (Springer Texts in Business and Economics)

ISBN-13: 9783662519813
ISBN-10: 366251981X
Edition: Softcover reprint of the original 2nd ed. 2014
Author: Marko Sarstedt, Erik Mooi
Publication date: 2016
Publisher: Springer
Format: Paperback 369 pages
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Book details

ISBN-13: 9783662519813
ISBN-10: 366251981X
Edition: Softcover reprint of the original 2nd ed. 2014
Author: Marko Sarstedt, Erik Mooi
Publication date: 2016
Publisher: Springer
Format: Paperback 369 pages

Summary

A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics (Springer Texts in Business and Economics) (ISBN-13: 9783662519813 and ISBN-10: 366251981X), written by authors Marko Sarstedt, Erik Mooi, was published by Springer in 2016. With an overall rating of 4.3 stars, it's a notable title among other books. You can easily purchase or rent A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics (Springer Texts in Business and Economics) (Paperback) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.3.

Description

This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and analyze them in SPSS.

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