9783658081317-3658081317-Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising (European Advertising Academy, 5)

Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising (European Advertising Academy, 5)

ISBN-13: 9783658081317
ISBN-10: 3658081317
Edition: 2015
Author: Patrick De Pelsmacker, Shintaro Okazaki, Ivana Bušljeta Banks
Publication date: 2014
Publisher: Springer Gabler
Format: Hardcover 341 pages
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Book details

ISBN-13: 9783658081317
ISBN-10: 3658081317
Edition: 2015
Author: Patrick De Pelsmacker, Shintaro Okazaki, Ivana Bušljeta Banks
Publication date: 2014
Publisher: Springer Gabler
Format: Hardcover 341 pages

Summary

Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising (European Advertising Academy, 5) (ISBN-13: 9783658081317 and ISBN-10: 3658081317), written by authors Patrick De Pelsmacker, Shintaro Okazaki, Ivana Bušljeta Banks, was published by Springer Gabler in 2014. With an overall rating of 4.3 stars, it's a notable title among other Management (Management & Leadership) books. You can easily purchase or rent Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising (European Advertising Academy, 5) (Hardcover) from BooksRun, along with many other new and used Management books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.3.

Description

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme “To Boldly Go... Extending the Boundaries of Advertising”. The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network.

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