9783642632044-3642632041-Prozessmanagement im vertikalen Marketing: Efficient Consumer Response (ECR) in Konsumgüternetzen (German Edition)

Prozessmanagement im vertikalen Marketing: Efficient Consumer Response (ECR) in Konsumgüternetzen (German Edition)

ISBN-13: 9783642632044
ISBN-10: 3642632041
Edition: Softcover reprint of the original 1st ed. 2000
Author: Dieter Ahlert, Stefan Borchert
Publication date: 2012
Publisher: Springer
Format: Paperback 373 pages
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Book details

ISBN-13: 9783642632044
ISBN-10: 3642632041
Edition: Softcover reprint of the original 1st ed. 2000
Author: Dieter Ahlert, Stefan Borchert
Publication date: 2012
Publisher: Springer
Format: Paperback 373 pages

Summary

Prozessmanagement im vertikalen Marketing: Efficient Consumer Response (ECR) in Konsumgüternetzen (German Edition) (ISBN-13: 9783642632044 and ISBN-10: 3642632041), written by authors Dieter Ahlert, Stefan Borchert, was published by Springer in 2012. With an overall rating of 3.6 stars, it's a notable title among other Management (Management & Leadership, Systems & Planning, Strategy & Competition, Marketing, Marketing & Sales, Strategic Planning, Processes & Infrastructure) books. You can easily purchase or rent Prozessmanagement im vertikalen Marketing: Efficient Consumer Response (ECR) in Konsumgüternetzen (German Edition) (Paperback) from BooksRun, along with many other new and used Management books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.3.

Description

Verstärkte Kundenorientierung erfordert eine zunehmend engere Kooperation zwischen den Akteuren der Wertschöpfungskette. Das Buch vermittelt direkt umsetzbares Praxiswissen für ein effizientes, kundenorientiertes Management der stufenübergreifenden Marketingprozesse. Hier erhalten Entscheider das Know-how für die erfolgreiche Gestaltung und Umsetzung von ECR-Kooperationen.
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