Leading Pharmaceutical Innovation: Trends and Drivers for Growth in the Pharmaceutical Industry
ISBN-13:
9783540776352
ISBN-10:
3540776354
Edition:
2nd
Author:
Oliver Gassmann, Gerrit Reepmeyer, Maximilian von Zedtwitz
Publication date:
2008
Publisher:
Springer
Format:
Hardcover
202 pages
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Book details
ISBN-13:
9783540776352
ISBN-10:
3540776354
Edition:
2nd
Author:
Oliver Gassmann, Gerrit Reepmeyer, Maximilian von Zedtwitz
Publication date:
2008
Publisher:
Springer
Format:
Hardcover
202 pages
Summary
Leading Pharmaceutical Innovation: Trends and Drivers for Growth in the Pharmaceutical Industry (ISBN-13: 9783540776352 and ISBN-10: 3540776354), written by authors
Oliver Gassmann, Gerrit Reepmeyer, Maximilian von Zedtwitz, was published by Springer in 2008.
With an overall rating of 4.3 stars, it's a notable title among other
Economics
(Industries, Economics, International Business, Management, Management & Leadership, Management Science, Production & Operations, Public Health, Administration & Medicine Economics, Pharmacy, Pharmacology) books. You can easily purchase or rent Leading Pharmaceutical Innovation: Trends and Drivers for Growth in the Pharmaceutical Industry (Hardcover) from BooksRun,
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Economics
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Description
Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies, aimed at generating sustainable competitive advantage for its protagonists based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of internationalisation, such as outside-in innovation in the early phases of R&D.
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